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Consider — Manage — Ensure

About Management

Why Management?

You might be surprised at the amount of website owners who do not perform any type of management activity to their websites. It might be money concerns, not knowing what to do, or simply not thinking about it. Either case, they are letting there websites run by chance.

Some level, or type, of management is needed in order to ensure our website keeps working properly for us. Whether we manage it ourselves or have someone else manage it for us, our website needs to be closely managed.


Our websites are made up with many moving parts and any one part can be broken.

Website structure is accomplished by carefully written HTML (Hyper Text Markup Language). If something on the Internet, hosting server, or your computer interrupts your service it can break the code and cause things to go wrong.

The same principle effects CSS (Cascading Style Sheets) which are rules used to design, not just the page, but individual elements on the page.

The content on the page may need to be fixed. Your content communicates to visitors who view it and that content may be sending them the wrong message.

Another reason for website manaagement is simply time. You went to the trouible of getting and publishing a website (or having someone do it for you) for some reason. That reason may be out of date and no longer being met.

The natural tendency for anything is to grow old, wear out, and eventialy become unusable. The very meaning of management, in a business setting, is to exercise controls, keepting things working correctly so as to become successful.

If you want your website to be successful, you will need to manage it.

4 Approaches to Management

When you stop and think about it, you have four approaches to management that you can take regarding your website. Here they are:

  1. You can ignore it. For whatever reason you have, you can simple pay no attention to your website. You can leave it out there on the Web and whatever it does, it does. But whatever it does, remember it is your website and you are accountable for whatever it does. Ignoring it leaves it to chance. And there are more chances that it won't work properly than there are chances that it will work properly.
  2. You can manage it yourself. This might be the most economical method. Technical services for managing a website do not come cheap. But you also have to consider if you have the time to manage it yourself. Or, if you have the technical savvy to do it. In the long-run, it might cost you more by doing it yourself.
  3. Get a friend or relative to do it for you. This approach may also be more economical. But you also have to think about their expertise and skill in managing your site. And what if something were to go wrong? It could put a strain on your relationship with your friend or family. You might get stuck in a situation that will be plenty hard to avoid and cost you more when it was really not your fault.
  4. Hire a professional. Of course this may be the most expensive approach. At least it is at face value and not counting the hidden cost that might be incurred with any of the other approaches.

If you do decide to hire professional website management, the following list gives you some reasons and benefits for considering Inphase:

How To Get The Right Management Plan

We broke website management up into several segments. Each segment involves a little more time and special knowledge and skills than the prior segment. We call these segments Levels of Management. This way, you can choose a lesser or more involved amount of management that you deem necessary. The following list names the levels of management that we have defined:

  1. Management Level 1: Update. It keeps your website fresh and up-to-date.
  2. Management Level 2: Maintain. It keeps your webiste working at status-quo.
  3. Management Level 3: Develop. It takes your website from point A to point B.
  4. Management Level 4: Promote. It markets your website and attracts visitors.

To pick the right plan, or level of managent, determine exactly what you want to accomplish through management involvment.

Example 1: You may have a nice website, but are not ready to start an expensive marketing plan. Yet you don't want your website to become dull and disinteresting to your visitors. Then Level 1: Update may be just the plan you are wanting. You can get an occassional update when you need it, or update upon a routine basis.

Example 2: Perhaps you want to add a special feature to your website so you can expand your services. You think it should only take a couple of months to complete. Then Level 3: Develop would be a good choice. You have the freedom to go month to month and stop whenever you want.

The best way to get the plan you need is to determine exactly what you want to accomplish. Then fit that goal within one of the management plans. That way, you don't have to over purchase or under purchase for your website managment.

Call Inphase at 817-861-0985 for free consutation.

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